Before labeling it, you'd have to check with the place you bought the flytrap to confirm the cultivar (cultivated variety), but I believe it is very likely a Dionaea "Pink Venus" considering both the label and the appearance/growth habit of the plant.
It's most definitely not dead.

Just ensure you are giving it appropriate soil, water, and amount of light per the "Basic Concepts" at the link jwbates26 provided to you, and it should do fine.